Led by Founder and Executive Director Puty Puar, Ibu Cerdas Berdaya is driven by a lean executive team of five strategic leads across programs, execution, creative communications, and people operations. Comprising alumni from top national and international universities, our leadership pairs strategic clarity and academic rigor with deep grassroots empathy.
Core Team
Puty Puar (Puty)
Founder, Executive Director
Puty Puar is a mother, illustrator, content creator, and book author. She’s graduated with a master’s degree in Sustainable Development at the University of Sussex . In 2023 Puty received ‘The Good Chat’ a fellowship for community leaders aiming to mainstream climate conversation to support their countries’ climate goals. Puty actively engages with other communities of women through mentorship, seminars and talk shows.
Amalia Novianti (Amel)
Program & Finance Director
Amel is a mother, independent researcher, literacy activist and early childhood read aloud practitioner. In 2023-2024, she was appointed as Reading Ambassador for the West Jakarta area. She has joined ‘Buibu Baca Buku’ since 2022. She is also the founder and chairman of Read Aloud Jakarta Barat community that focuses its activities in improving children literacy and love of reading through book read aloud activities.
Meita Eryanti (Meita)
Partnership & Community Lead
Meita loves reading and she’s running her independent bookstore, Buku Mee, with her husband. She regularly shares book reviews on her Instagram account, @meitaeryanti. She is also active as a volunteer in other literacy communities and community libraries. Meita hopes more women, especially mothers, will learn from books and discuss them so they can keep growing and make the world a better place. She joined BBB in 2020.
Fitri Aisyah (Fitri)
Creative & Communication Lead
Fitri is a creative who has joined BBB Book Club since 2021. She has been involved in planning, writing, and designing for BBB Book Club social media platform including Instagram, website, and Linkedin. Other than social media works, she also has experience in volunteer management for BBB since 2024. In 2020, she started Saystitch, a small handcraft business that focuses on custom hand embroidery product, that offers service for custom product and workshop.
Vinka Maharani (Vinka)
People & Knowledge Lead, Fundraising Lead
A mom of two, co-creator of Lagi Ngulik, a bi-weekly newsletter which talking about adulting, mindfulness, and learning process. I have trained in Communication Studies and got my Master’s degree in Global Development studies, focusing in poverty and inequalities. She joined BBB since 2022 in Content Team, took Head of Content role at 2024 and now as People, Knowledge and Fundraising Lead since 2025. Always dreaming of a just world with no oppressor. Let’s connect via IG @vinkamaharani or LinkedIn!
Sekar Ratnaningtyas (Sekar)
Head of Program
Mom of two based in Depok, West Java. Sekar is actively involved in community initiatives focused on family education, environmental sustainability, and literacy.
Since 2018, Sekar has been promoting sustainable lifestyles through public engagement and community advocacy. In 2024, she contributed the essay “Finding the Meaning of ‘Enough’ with My Little One” to the anthology “My Minimalist Life Journey”, reflecting on mindful parenting and living with intention. Joined BBB since 2023.
Endita Dwi Priyasti (Endi)
Head of People & Knowledge
Endita is a mom who is active in communities focused on literacy and family education. She regularly participating in book discussions and facilitates sharing session for parents. Starting as an event volunteer for BBB’s Climate Literacy for Mother Program, she stepped into the People and Knowledge team to manage community and volunteer operations. She also enjoys audio editing and currently she’s the producer of SPASI (Sekolah Pemikiran Transisi), a podcast by Just Transition Indonesia.
Volunteers (BBBBabes)
Fuelling this engine is a network of over 50 active women volunteers (called ‘BBBBabes’) whose backgrounds are accomplished professionals from the private sector, government, and civil society bring high-level expertise to our functional task forces.
By combining professional standards with a supportive community-first culture, the team nurtures leadership pathways for volunteers to create impact and contribute in systemic change.
